Tech company HP has tapped fashion design alumnus Jayanta Jenkins (BFA ’94) to fill a new corporate role as Executive Creative Director. With HP’s chief communications officer, Jenkins will work across the company’s various divisions and product lines to further develop a unified international brand.
Formerly the first-ever Global Group Creative Director at Twitter, Jenkins’ move to HP is the latest update to an already impressive résumé. With the Martin Agency, Wieden+Kennedy, and TBWA\Chiat\Day, he developed advertising campaigns for Nike, Samsung, Coca-Cola, Gatorade and Airbnb. His award-winning work helped him move to Apple as the Global Creative Director of Advertising for the Beats by Dre brand.
HP is the largest seller of personal computers in the world, and Jenkins says that he was drawn to their storytelling and sincere culture of inclusion. At HP, he says, diversity and inclusion are “built in.”
“There’s no box-checking,” he told AdWeek. “It’s an approach and behavior.”
“I think organizationally [in Silicon Valley], there are still a lot of challenges that are very well alive when it comes to embracing inclusion and diversity,” he noted. “But the good news is that it comes down to the output of the work and then being able to show up and demonstrate. I’ve been able to see some things, informed some discussion, raise bars and open doors in a wonderful way.”
Read more about Jenkins’ new role at AdWeek.
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